Technology

Facebook Ends Secondary Explore Feed Experiment

Facebook Ends Secondary Explore Feed Experiment”

In October past year, the social network introduced the second feed in six test countries with the intention of creating one feed just for posts from family and friends and another for public posts and content from publishers called Explore.

The trial, which was running in Sri Lanka, Guatemala, Bolivia, Cambodia, Serbia and Slovakia, was pulled following concerns it actually increased the distribution of fake news and disinformation on the platform.

However, FB soon found that people were less satisfied with the change and it didn't really help them connect more.

When Mosseri spoke at Recode's Code Media conference in February, he said the test was "costly", and that Facebook wanted to run it once before deciding "definitively once and for all" whether it worked or not.

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The test is now ending, with Facebook's head of news feed, Adam Mosseri, saying: "you gave us our answer, people don't want two separate feeds". Users had to click an "Explore Feed' button to access unpromoted posts from publishers".

Facebook constantly experiments with the news feed and its various features.

When Facebook first announced the test in October, analysts questioned the company's logic.

There, a Muslim man who warned another civilian of a planned terrorist attack eventually became widely circulated on Facebook, leading many to panic over the alleged threat. "[Publishers] totally freaked out, rightly so, because they didn't understand what we were doing or trying to get at". By splitting the news feed in two and having an "Explore" tab, users said that it was more hard to access important information.

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It was dedicated to material from Facebook pages that the user had liked, such as media outlets or sports teams.

Mark Zuckerberg made it his new year's resolution to clean up the site after the discovery of 470 fake pages and accounts with connections to Russian Federation that bought ads during the 2016 U.S. elections.

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The second timeline let users discover content beyond the friends and pages they already follow - meaning it looks less familiar than the main feed.

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