Apple Is Readying A Pair Of High-End Over-Ear Headphones

Apple Is Readying A Pair Of High-End Over-Ear Headphones”

The company is allegedly manufacturing their first pair of high-end over-ear headphones, which will effectively provide further competition with brands like Bose and Beats By Dre, which they now own. The firm plans t launch its products as early as this year, but might push them back into next year.

Apple has not released AirPods' exact sales numbers; the product has been lumped in with Apple Watch and other products in the "Other Sales" category. The headphones will sit next to Apple's HomePod speaker which was released earlier this year.

However, Apple had development troubles and the headphones have gone through multiple redesigns already, says Bloomberg.

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A pair of the new Apple Air Pods are seen during a launch event

AirPods have seemingly been a big success story for Apple.

Apple is reportedly planning to enter the high-end headphone market by adding a premium pair of over-ear, noise-canceling headphones to its audio lineup.

A pair of wireless headphones, to rival those produced by Bose, Sennheiser, and Beats itself, seems like a logical step for Apple.

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When the company acquired Beats Music and Beats Electronics in the 2014 deal, Apple executives said the successful Beats by Dre headphones business was one of the drivers.

It's believed that the new headphones will be priced towards the upper end of the market.

Apple previously discarded the Beats Music streaming name when it launched Apple Music in 2015. "Apple's path to leadership in the category is helped by disruptive pricing, brand resonance, and excitement over the W1 chip, which significantly eases Bluetooth connections to iOS and Mac devices". The headphones may be released later than the target date and could even be scrapped altogether, according to the report.

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They'll be wireless headphones, much like the AirPods, and they'll integrate with Apple Music and Siri.

Apple's cost for each $349 HomePod is $216, resulting in thinner profit margins than typical Apple hardware products, according to TechInsights.

There's no word on when the headphones will arrive.

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