Technology

Google is good at building phones but bad at selling them

Google is good at building phones but bad at selling them”

Google released its first Pixel smartphone in October 2016.

Google managed to double the number of Pixel devices it shipped in 2017.

As we can see from the embedded tweet above, according to IDC Research Director Francisco Jeronimo, Google shipped around 3.9 million units Pixel handsets in 2017.

As hinted above, Google could have more success in attracting consumers by expanding the availability of the Pixel line.

However, IDC's recent numbers reveal Google still has some way to go, before it reaches market leader status.

The Google Pixel phones have been very well received since they first appeared in 2016. Nearly immediately, the Pixel 2 XL was ravaged by various technical issues affecting the device's screen and audio.

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Apple sold 77.3 million iPhones in the Christmas quarter for an average of 849.450 iPhones a day, per ZDNet's math.

Though there are undoubtedly many reasons why Pixel sales were so disappointing, the most problematic is its lack of retail presence.

The Pixel range debuted in 2016 and got a refresh late previous year, which brought us the Pixel 2 and Pixel 2 XL, so it's a relatively new brand when compared to iPhone and Galaxy S. Its availability is also limited to a handful of markets.

Quick math shows it took Apple just 6.5 days and Samsung only 4.4 days to sell the same number of smartphones. Over 90 percent of phone sales are sold through carriers.

iPhone and Galaxy phone sales dwarfed Pixel by a massive margin. Carrier deals make a huge difference in a country where nearly all phones are sold via carriers. For the full year 2017, HMD Global produced 11.5 million units.

Solving the stock issues with the Pixel 2 this year is a big improvement, but if Google really wants to compete in sales numbers, it has many more problems to solve. In fact, Apple and HMD Global will be the only major vendors to see an increase in sales this year as the smartphone market matures.

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