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Google to consider page speed for mobile search rankings

Google to consider page speed for mobile search rankingsā€

Of course, Google's end goal is to give a better experience for mobile users of its search engine.

Google on Tuesday announced it will begin considering page speed when ranking webpages in mobile searches starting in July 2018.

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The inclusion of speed as a ranking factor for mobile search will "only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries", Google engineers Zhiheng Wang and Doantam Phan said in a January 18 blog. Plus, they're using more apps, not web browsers, to reach the online services they're interested in.

Google also promises that the same standards will apply to all pages, whatever technology has been used to build them. The company has been using its enormous clout in the search space to get website owners to optimize their pages for mobile use in a variety of ways. One example of that is the company's controversial Accelerate Mobile Pages (AMP) project, which places sites with AMP support in front of everyone else on search. The most important consideration will remain the intent of the user's search, which means a slow page may still rank high if the content is considered most relevant.

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According to Google, the updates will only a small percentage of queries and affect pages which deliver the slowest experience to users.

Advertisers and agencies have six months to optimise digital assets for mobile-based search, with existing issues identified by the updated PageSpeed Insights tool. The following year, the company emphasized websites that used AMP more prominently in its search results and on Google News, per TechCrunch. Shockingly, people aren't too happy with Google's current approach towards providing users with a faster mobile web.

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