Technology

Amazon Debuts (Parent-Controlled) Shopping Accounts for Teens

Amazon Debuts (Parent-Controlled) Shopping Accounts for Teens”

The new monthly program totals about $65 a year, but Amazon doesn't require a yearlong commitment. The company announced today that kids ages 13-17 will be able to use an Amazon Household account to shop Amazon's online marketplace - with limited independence, of course. Once you add a teen to your account, you can approve or deny every order they place, or set pre-approved spending limits.

To streamline the process further, teens can also add personalized notes to each product they select for approval, allowing them to offer their parents a bit of justification for the products they want or need (such as important school supplies).

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On the other end of the spectrum, the move could be seen as an effort to indoctrinate teens and get them addicted to Amazon early, before they become loyal to a competitor.

The new accounts for teens on Amazon allow parents to control their teen's purchasing while still giving them access to their own benefits.

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To get started, Teens and parents can go to amazon.com/forteens and click on the "Teens Start Here" option. "We've listened to families and have built a great experience for both teens and parents". The catch: parents will be notified of each purchase via text or email, and will, by default, have to approve or deny each one. The kid then receives an invite and they choose their own username and password. Once the order is placed, the parent will receive a text or an email with the item, cost, shipping address and payment information. (An annual Amazon Prime Student membership costs $49, compared with $99 for regular members.) Amazon, which had annual revenue of $136 billion a year ago, accounts for roughly one-third of all online US sales. This will send parents a message with details of the order. Parents will also choose a payment method and shipping addresses their teen can use when buying items.

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