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'No thanks, Alexa.' Walmart teams with Google to offer voice shopping

'No thanks, Alexa.' Walmart teams with Google to offer voice shopping”

And through this partnership, Walmart will be offering the most items of any retailer on the Google Express platform. Until now, Walmart's enormous inventory was available online only through the company's own website.

Google and Walmart are testing the notion that an enemy's enemy is a friend.

Not only this, Walmart is trying every means to compete with brick-and-mortar rivals and e-Commerce king Amazon.

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Walmart, however, has begun pushing back aggressively, offering discounts to customers who buy online and pick up in-store, and free two-day shipping for purchases of US$35 (S$48) or more.

Google has partnered with Walmart to allow users to offer voice-based shopping with the aim of taking on Amazon, which now dominates the voice-based shopping market in the USA, according a BBC report.

Beginning in late September, Walmart shoppers will be able to do their shopping via the Google Home virtual assistant.

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"This will enable us to deliver highly personalized shopping recommendations based on customers' previous purchases, including those made in Walmart stores and on Walmart.com", Lore said in a statement. It has also started to deliver groceries in some cities via partnerships with cab-hailing services Uber and Lyft. On Wednesday, Whole Foods shareholders voted to support the $13.7 billion takeover by Amazon. The latter move forced Amazon, which rarely imitates the competition, to lower its threshold for free shipping.

Amazon's Echo, Echo Dot, and now Echo Show have given the company the lead when it comes to voice activated shopping. Unlike Amazon Prime, you don't even need to pay a membership fee. But it remains behind Walmart when it comes to United States distribution as a whole, with the two companies accounting for 2.8 per cent and 6.3 per cent of the market respectively past year.

Google Express was launched in 2013 to make Google the top go-to destination for those browsing and buying online. And a year ago, Walmart acquired Amazon competitor Jet.com, paying $3.3 billion. Google, which introduced shopping to its Home speaker in February, is a distant second, though it is expected to gradually increase its share.

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Walmart has chose to take on its online rival Amazon with help from Google. In this regard, the company continues to make huge investments in e-Commerce initiatives, including acquisitions. "We know this means being compared side-by-side with other retailers, and we think that's the way it should be". "An open and transparent shopping universe is good for customers", said Lore.



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