Facebook launches photo-matching technologies to fight revenge porn

Facebook launches photo-matching technologies to fight revenge porn”

After the report of an image, the social media site uses photo-matching and AI technologies to make users not to share it on Facebook, Messenger and Instagram.

Facebook is turning to a suite of tech tools - and humans - to help stem the spread of non-consensual intimate photos, commonly referred to as revenge porn, across its network.

"We've focused in on this because of the unique harm that this kind of sharing has on its victims", Facebook Global Head of Safety Antigone Davis told me.

In many cases they will also disable the offending account for sharing intimate images without permission.

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The social media platform will start using photo-matching technologies to halt attempts to share intimate content on Facebook, Messenger and Instagram.

A Facebook team will then review the image and remove it if it violates Community Standards.

While explaining the new tool, Facebook cites a study of US victims of non-consensual intimate image sharing. While social media is a great place to share photos and memories, it's never ok for someone to pose private photos of you without your consent.

"These tools, developed in partnership with safety experts, are one example of the potential technology has to help keep people safe", the blog post noted. It has worked with Cyber Civil Rights Initiative, a group co-founded by a revenge porn victim.

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Facebook clearly states in his community guidelines that revenge porn is prohibited and it will take down any content that violates its policy.

VentureBeat reports that Facebook has introduced new tools to target revenge porn. A guide to reporting on Facebook can be found here.

In the weeks after it was revealed that hundreds of Marines may have been involved in sharing revenge porn of their fellow women service members on Facebook, military leaders vowed accountability and advocates called for changing culture.

Feedback throughout the process was provided by the National Network to End Domestic Violence, the Center for Social Research, the Revenge Porn Helpline (U.K.) and the CCRI.

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Davis cited CEO Mark Zuckerberg's manifesto about the future of Facebook, in which the company's chief executive wrote: "As we build a global community, this is a moment of truth".

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