Culture

Bernice King, others weigh in on controversial Pepsi protest ad

Bernice King, others weigh in on controversial Pepsi protest ad”

In the Pepsi ad, Kendall magically ended a stand-off between protesters and police by handing a male officer a can of Pepsi.

" We clearly missed our goal, and we apologize", said the brand in a statement, adding that she put on hold throughout the campaign".

The incident happened the same day Pepsi received intense backlash on social media about the commercial starring Kendall Jenner. "No matter the occasion, big or small, these are the moments that make us feel alive".

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The spot drew criticism on Twitter, with users saying it belittled the anti-police violence protests over recent years in cities including Ferguson, Missouri, and Baltimore following police killings of unarmed black men and women. They say she was complicit even if she didn't come up with the idea for the ad or wasn't involved in its writing and final edits.

The video is scheduled to shoot just days after the infamous Kendall Jenner Pepsi ad was pulled.

"Pepsi, having sipped the sweet nectar of social consciousness, apparently can't get enough, and is taking another crack at "[projecting] a global message of unity, peace, and understanding".

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The source went on to say that Jenner had not spoken out about the ad because she had signed an agreement with Pepsi not to speak out without approval.

Pepsi has since apologized, but that didn't stop late-night comedians from going to town on the situation. "We are removing the content and halting any further rollout", said the press release.

Revisiting the "Papa Don't Preach" songstress' modelling career, she too starred in a Pepsi TVC that drew the ire of religious groups and consumers alike.

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Her tweet was shared more than 117,000 times and "liked" by over 200,000 people. "I think it's going to be a cautionary tale for a lot of other marketers who have to be very careful about how they try to sell things". Thank you, I do appreciate it, but don't do that again. Let us know your take in the comments section below!



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