Watch Out, Amazon: Google Eyes the Cloud as its Next Frontier

Watch Out, Amazon: Google Eyes the Cloud as its Next Frontier”

"Our work with Google Cloud really comes down to what all customers want: innovation and choice", said Mike Palmer, chief product officer, Veritas.

Google is the last of the big public cloud providers to sign up to Veritas' 360 Data Management platform, helping businesses prepare for the GDPR by offering better data protection, email compliance readiness and reduced data storage costs in one tidy package.

Increasing multi-cloud adoption has driven Google Cloud adoption to almost double over the past year, according to 451 Research. "It's just for businesses".

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GCCB permits users to develop Docker containers on GCP from source code, with the containers thereafter stored in the Google Container registry. At first, the only application on the Google Cloud will be its HANA data processing engine, and SAP isn't saying when its signature enterprise resource planning and other business applications will be available. The GCP Partner Community accelerates deployment of cloud-based applications, creating an environment for users to access skilled technology partners and solutions tailorable to a broad range of industries and workloads.

Veritas' Google offering also includes archiving and eDiscovery specifically for the G Suite Enterprise range of products, making it easier for organisations using Google's business-centric products ensure they're compliant with the GDPR across both Gmail and Google Cloud. Where earlier a year ago most customers were doing specific projects involving, for instance, machine learning in the cloud, "recently, several of them said, 'Hey, let's do a lift-and-shift, '" the industry's term for the wholesale movement of workloads to the cloud.

Another partnership showcased at Google Cloud Next was global bank, HSBC. Snap also has a $1 billion contract with AWS. Noting that HSBC is early in its cloud journey, he said it's not ready yet to completely to the cloud.

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In particular, a new Video Intelligence application programming interface uses machine learning to automatically find objects such as animals in videos.

The conference, held at the Moscone Center, saw Google executives like Google Cloud senior vice president Diane Greene, Google CEO Sundar Pichai, and Alphabet chairman Eric Schmidt take the stage to explain the mission of Google Cloud.

Some 10,000 people were expected to attend the sold-out conference, five times last year's first formal cloud show. He said big data is so powerful that nation states will fight over it.

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