Technology

United Kingdom government suspends YouTube ads after some appear on extremist videos

United Kingdom government suspends YouTube ads after some appear on extremist videos”

A spokesman for Prime Minister Theresa May said Google would be attending a meeting at the Cabinet Office later on Friday after the Times newspaper reported that public sector adverts were appearing alongside videos carrying homophobic and anti-semitic messages.

Britain on Friday will question executives from Google over why adverts marketing the government's services were appearing alongside videos carrying hate speech and extremist content on its YouTube website. Google was recently forced to review its ad policies when the United Kingdom government, along with organizations including the BBC, Transport for London and The Guardian itself, pulled their ads over similar brand safety concerns.

Havas Worldwide is pulling all of its United Kingdom advertising spend from Google and Google's YouTube video portal as it seeks to establish a tighter safety net for its brand clients, according to a report in The Guardian.

It is therefore vital that Google, DoubleClick and YouTube uphold the highest standards in terms of openness, transparency, and measures to avoid advertising fraud and misplacement in the future.

He also said that Google invests a huge amount of money every year to stop bad advertising.

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Google is already under pressure in the United Kingdom for failing to be proactive in seeking out and removing hate content.

The government suspended advertising on Thursday, citing "pending reassurances".

The Guardian has also withdrawn all its online advertising from Google and YouTube after it emerged that its ads were being placed next to extremist material.

Ronan Harris admitted that Google needs to "do a better job of addressing the small number of inappropriately monetized videos and content", and that the company plans to introduce more ways for customers to control how and where their ads appear.

"Google is presently saying that it takes this issue seriously, but what we will want to see is action".

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Rape apologists, anti-Semites and hate preachers had received payouts from publicly funded Google ad campaigns, according to an investigation by the Times. Google has been summoned to the Cabinet Office "to explain how it will deliver the high quality of service government demands on behalf of the taxpayer".

"Google, Facebook and others are media companies and have the same responsibilities as any other media company", said Sorrell.

In face of the growing pressure Google promised it would conduct a "thorough review of our ads policies and brand controls".

"We have a duty of care to our clients in the United Kingdom marketplace to position their brands in the right context where we can be assured that that environment is safe, regulated to the degree necessary and additive to their brands' objectives", said Frampton.

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