Technology

Truecaller ties up with ICICI, Airtel, Google Duo

Truecaller ties up with ICICI, Airtel, Google Duo”

Truecaller has announced some big changes for version 8 of its app at an event in New Delhi, outlining some major India-specific features at the occasion.

ICICI Bank, India's largest private sector bank by consolidated assets today announced its partnership with Truecaller, a leading Swedish communication company and India's third most used app to power a new UPI based mobile payment service. The partnership will integrate Google Duo, the video calling app, with Truecaller.

It should be noted that Google Duo integration will arrive as a permission-based service, meaning people can opt in or out any time.

Airtel Truecaller ID: Truecaller has also partnered with Airtel to launch "Airtel Truecaller ID" to extend the caller ID feature for Airtel users who use feature phones.

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Additionally, the updated app will have the ability to send a quick reply, share a location or let your friends know your status.

Any user of Truecaller app, including non-ICICI Bank customers can link their bank account of any bank (participating in UPI) to create a UPI id and instantly make payments. This icon will allow users to directly make video calls on Duo using a contact's phone number via Truecaller app.

With Truecaller boasting over 150 million users just in India, the integration is a win-win for both companies. Truecaller has also integrated the Truemessenger app within the Truecaller 8.

The caller information won't be flashed directly on the screen as we see on smartphones but sent via a Flash SMS before the call connects to the user.

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It's too early to say for certain, but the "strategic agreement" between Truecaller and Duo could signal the latter's gradual transition from a siloed app to a cross-platform service. In other words, the caller's details will be delivered to users via Flash SMS before the call hits the user's mobile. Truecaller Pay is another new feature that can be leveraged by Android users in India to send or receive money securely.

"Truecaller Pay" can be accessed conveniently via the "Send money through UPI" tab on Truecaller app's profile page. These include support for SMS inbox, flash messages and a one tap payment system called Truecaller Pay. This first of its kind service is set to provide online experience to offline users, helping them take the right call and to make their communication safer and more efficient.

Truecaller started as a mobile-number ID service but will grow into a platform and ecosystem on top of which services can be built, Mamedi said.

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