Technology

Google boycotts expose flaws of digital ads

Google boycotts expose flaws of digital ads”

While there are some failsafes in place to keep advertisements from appearing alongside offensive content, Google's Chief Business Officer Philipp Schindler wrote in a blog post that the company would hire "significant numbers" of employees to review YouTube videos and mark them as inappropriate for ads. The Google Display Network and DoubleClick Ad Exchange can each place ads across more than two million websites, and even more individual articles and webpages.

While the United Kingdom government noted its advertising freeze was temporary "pending reassurances from Google that government messages can be delivered in a safe and appropriate way", other advertisers were highly critical of the company for not better policing its products.

Advertisers including AT&T, Verizon, Johnson & Johnson, GSK and Enterprise Holdings said this week they would halt all ad spending on Google except for search ads.

Tom Brady Thief Caught on Video May Have Jacked Von Miller, Too!
Ortega resigned on March 14, "citing personal reasons" specifically "related to the health of family members close to him".

Companies such as Marks & Spencer, McDonald's and Tesco have already withdrawn advertising from YouTube in the United Kingdom due to their ads being placed within extremist YouTube videos. "A dearth of trust and a need for verification lie at the heart of these problems", he said. "We take this matter very seriously and will continue to take every measure to ensure our brand advertising is consistent with our brand values".

An anti-Semitic clip claiming the existence of a "Jewish World Order" was featured alongside advertisements in Germany from insurer AXA, oil company Total in France, Range Rover vehicles in South Africa, footwear retailer Skopunkten and website Tradera in Sweden, Bloomberg searches of YouTube from each country found on Thursday. "The intention of these policies is to prohibit ads from appearing on pages or videos with hate speech, gory or offensive content".

"But we also have a responsibility to our advertisers who help these publishers and creators thrive". Similarly a 2% decrease would affect only 0.3% of the company's overall revenues.

Stocks rise ahead of Fed, Dutch vote result
Some investors had begun to speculate that four increases may be possible given how much the economy and inflation have picked up. Excluding a modest drop in auto sales, retail sales rose by 0.2 percent in February after jumping by 1.2 percent in January.

Google, the primary revenue driver for Alphabet Inc., announced plans to change its advertising policies after several major brands pulled ads from the platform because they appeared alongside offensive content, such as videos promoting terrorism or anti-Semitism.

"I wanted to share that we've already begun ramping up changes around three areas: our ad policies, our enforcement of these policies and new controls for advertisers", he continued. The latest move came on the back of a number of advertisers in the European Union started boycotting YouTube since last week.

While YouTube revenue is not reported separately, analysts say the video site brings in billions of dollars a year and that it is among Google's top-growing businesses. It appears these new tools and efforts will make it easier for advertisers to choose the types of content they want their ads to appear on, but it's unclear if they'll truly police YouTube content more effectively than before.

US Denies Striking Syrian Mosque After Dozens Reported Killed
Turkey and the United States support the main opposition forces, while Russian Federation and Iran back Assad's government. Since then, more than 320,000 people have been killed and 11 million displaced in the conflict, according to activists.



Like this

Latest


25 March 2017
House Intel Chair Apologizes For Briefing White House Before Ranking Member
Nunes also said the committee has asked FBI Director James Comey to return and answer more questions in a closed session. The chairman claimed to have read several dozen reports , but said he did not have them in his possession.

25 March 2017
Ukraine accuses Russian Federation of 'state terrorism' after former MP shot
The injured bodyguard then pulls out his gun and, while lying on the floor, opens fire on the killer, who died later in hospital. Ukraine's prosecutor general, Yuri Lutsenko, wrote on Facebook that the killing was "the usual kind of Kremlin retribution".

25 March 2017
UK MP tries to save stabbed policeman in Westminster attack
He said at the time: "I am a witness, I was the last one on the scene before he died so I am not allowed to say anything". United Kingdom foreign minister Tobias Ellwood was covered in blood and looked dazed as paramedics arrived at his side.

25 March 2017
Phillauri Review: It is a light hearted, average love story
You may however struggle to understand the abrupt shift of the story between the past of Shashi and the present of Kanan. Anushka Sharma has jointly produced Phillauri with Karnesh Sharma and Fox Star Studios.

24 March 2017
Colin Dexter, creator of Inspector Morse, dies at 86
Dexter killed off Morse in 1999's The Remorseful Day , to great sadness among his fans worldwide. In the 1996 novel Death is Now My Neighbour his given name was revealed to be Endeavour .

24 March 2017
Will final health care deal match Trump's campaign pitch?
Since the program's inception, the Congressional Budget Office (CBO) repeatedly documented that the ACA was financially viable. He said the Republican health care bill does not get rid of every aspect of the ACA and keeps parts that are beneficial.

23 March 2017
New Update Arrives To GTA 5, Details Explained
They've dubbed it Red Dead Redemption V, a combination of the titles of the two games, and are developing it as a mod for GTA 5 . Along with this update is the new Progen GP1 supercar which also now available in GTA Online from Legendary Motorsport.

22 March 2017
Billionaire banker David Rockefeller dies aged 101
He joined the United States army during World War II, where he served in military intelligence in north Africa and France. As one example, he donated $150 million to Manhattan's Museum of Modern Art, which was cofounded by his mother.

20 March 2017
Jurgen Klopp sides with Jose Mourinho over fixture complaints
The 22-year-old made just one start for United since Mourinho took over from former coach Louis van Gaal in the summer. Manchester United striker Zlatan Ibrahimovic insists Jose Mourinho is the ideal manager at Old Trafford.

18 March 2017
United Kingdom government suspends YouTube ads after some appear on extremist videos
Google is already under pressure in the United Kingdom for failing to be proactive in seeking out and removing hate content. He also said that Google invests a huge amount of money every year to stop bad advertising.



Recommended