Culture

Goodbye, Olympic tape delay

Goodbye, Olympic tape delay”

"We're streaming it live, and social media has become so ubiquitous that it's hard to ignore even for people who are trying to avoid it", Bell said.

NBC, Snap Inc. and BuzzFeed will be jumping back into the Olympics rings next year.

It went like this: The Olympic Games are a global event that often happens half a world away from the United States.

For recent Olympics, NBC broadcasted all events through official online streams, but stubbornly insisted on tape delays for televised broadcasts of the games.

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But no more. Welcome to 2017, baby!

For the first time ever NBC will be transmitting the PyeongChang 2018 Olympics live across all time zones.

For these Olympics, NBCU is switching its guarantee for advertisers from the households demo, which it has used for all of the recent Olympics, a total viewer guarantee of viewership across broadcast, cable and digital (what it calls Total Audience Delivery numbers). In fact, it's the only play.

The time-delay approach has always been criticized by those who complained that it exposed viewers to spoilers, reduced the scope of NBC's coverage and diminished the excitement of a live global event.

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The network announced today that all time slots daytime, primetime or late night will be showing events live from South Korea.

NBCU said almost 35 million Snapchatters in the USA consumed NBC's Rio Olympic coverage.

While NBC's prime-time Olympics rating will continue to be essential, "the days of it being the sole metric are absolutely over", said Lovinger.

"We're excited to once again work with NBC to create a unique Olympic experience on Snapchat and help build the next generation of fans through immersive, mobile first content", said Ben Schwerin, VP Partnerships at Snap Inc.

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