Science

Cheerios Giving Away Free Wildflower Seeds to Help Save the Bees

Cheerios Giving Away Free Wildflower Seeds to Help Save the Bees”

Honey Nut Cheerios has removed Buzz from its box in an effort to be proactive in raising awareness about the rapid decline of bee populations throughout the United States and the world.

As part of their #BringBackTheBees campaign, Cheerios is pledging to give away 100 million wildflower seeds, in partnership with Veseys Seeds, to get the movement started.

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The only catch is the company asks that participants plant the seeds in a "bee-friendly" area.

Cherrios cereal brand is stepping up to help save the extinction of bees with their new campaign, '#BringBacktheBees'. With the exception of disease, which may occur naturally, the collapse of bee colonies is thus mainly attributable to our activity.

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We all know bees are vital to our environment. According to Green Peace, More than two thirds of food-producing crops are pollinated by bees. "If managed with care, they can help us continue to produce billions of dollars in agricultural income and a wonderful diversity of nutritious food". However, despite our government conducting this report in 2014, NNIs are still widely used here.

The company is encouraging people to plant the seeds and post pictures of what springs from the ground on social media.

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It's no secret that Cheerios is passionate about bees, with its claims to use real honey and its mascot being a Buzz the bee.



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