Culture

Pantone Color Institute's 2017 color of the year is 'greenery'

This year we were a bit surprised by the news that the colour of 2017 is the lime green Greenery.

"Greenery" is Pantone's Color of the Year for 2017, symbolizing hope and nature, according to the Pantone Color Insitute.

"We're more conscious about the environment and protecting the planet", said Laurie Pressman, vice president of Pantone Color Institute, per CNN Money.

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Calabasas interior designer Maya Williams agrees: "Green, the color of nature, is the one color that all my clients find soothing and relaxing. Satisfying our growing desire to rejuvenate and revitalise, Greenery symbolises the reconnection we seek with nature, one another and a larger goal", says executive director of the Pantone Color Institute Leatrice Eiseman. It speaks to what we call the "re" words: regenerate, refresh, revitalize, renew.

The yellow-green color was largely picked because it represents rebirth and regeneration, Pressman said. "It is something life affirming to look forward to".

She added that the hue is symbolic of "where we are in our lives and what we desire". Pantone has released its annual chosen colour since 2001, forecasting design trends from fashion to homewares.

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"We're [even] looking at street art, animation, architecture, movies and headphones", Pressman said. "We capture a snapshot of what's being expressed through color". Pantone Color Institute unveiled on Thursday its choice for the upcoming color of the year, "PANTONE 15-0343 Greenery".

Sometimes more than one color makes sense. For 2016 it cheated by giving us two colours of the year, a baby pink and baby blue - or to give them their proper names Rose Quartz and Serenity - to reflect the blurring of traditional gender lines.

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